Auto Express

Car news travels fastest in Auto Express, Britain’s biggest-selling car weekly. Its target readers are male motorists, keen to keep up-to-date with the very latest car news, spy shots, first-drives and motoring enthusiasts scoops from the past 7 days.

List Profile

• 99% male
• Average age is 51, with average earnings of £25,000 per year and an ABC1 social profile
• Over two thirds have children
• 31% are retired
• They have an average of 2 cars per household
• The average cost of the main car was £13,275 and the second was £9,307
• 59% bought their cars new
• 49% of readers get finance when buying their car
• The most popular car to drive is a hatchback
• 48% intend to change their car in the next 12 months and on average, they change their car every 3 years
• 65% have a PC and 60% have access to the Internet. Most use the Internet to make purchases, buying an average of 3 items a month
• The most popular Internet purchases are holidays, DVDs, videos, music and computer products
• 62% have or intend to get digital TV
• 83% have a credit card
• 74% take 2 or more holidays a year
• 97% own a mobile phone
• 63% regularly go to the cinema
• Two thirds say they like to keep up with the latest developments in technology
• 61% do some form of sport or exercise at least once a week
• 45% love to buy new gadgets and appliances
• 73% think all types of insurance are very important and 86% say they are more aware of personal finance than they used to be
• 85% regularly donate to charity, the most popular method being by standing order/direct debit

LEISURE ACTIVITIES: 65% home computing, 56% music, 66% surfing the Internet, 47% DIY, 42% travel, 47% eating out, 45% science and technology, 43% keeping fit.

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Cars, travel/holidays, DIY, music, gardening, books, clothing, computers, telecommunications, financial services, credit cards, mail order, charity, loans.

Formats

• Email
• CD ROM
• Cheshire or self-adhesive labels