BBC History

Britain’s best-selling history monthly provides authoritative history, written by leading experts, in an accessible and attractive format to the discerning ABC1 reader. The magazine now incorporates Living History, making it the biggest and best history magazine on the market.

List Profile

• 57% male
• Average age: 47
• Average salary: £18,000
• 80% ABC1
• 62% are married or living with their partner
• 26% are single
• 68% don’t have children at home
• 26% left school at 16, 35% are educated to degree level and 12% are still studying
• 55% work full-time, 8% work part-time and 19% are retired
• 29% are managers
• 72% own their home and 46% have been living there for 10 years or more
• 58% have one car in the household and 24% have 2 cars
• 77% have a credit card
• 53% took a holiday in Britain in the past 12 months
• 76% took a holiday abroad
• 55% have cable or satellite TV
• 63% have a PC at home
• 39% own a digital camera
• 35% plan to spend more than £500 on home improvements in the next 6 months
• 72% have a mobile phone
• 76% have access to the Internet
• 58% have bought products via the Internet, including travel, books, CDs, tickets, food, clothing

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site
• Payment method
• Length of subscription
• Product category

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Travel, books, charities, restaurants, Internet, music, CDs/DVDs, theatre/the arts, financial products, homes/interiors, property

Formats

• Email
• Magnetic Tape
• Diskette 3.5 in
• Cheshire or self–adhesive labels