BBC Music

Respected and revered by discerning ABC1 readers, the best-selling classical music magazine in the world is essential reading for all lovers of classical music. Each issue offers reviews of the best new releases and a listings section providing comprehensive details of concerts and opera performances in the UK, as well as full listings of BBC Radio 3 programmes plus other classical music highlights on radio stations and TV.

List Profile

• 60% male
• 62% ABC1
• Average age: 30
• Average income: £15,000
• 52% are married or living with their partner
• 42% are single
• 72% have no children at home
• 57% own their home
• 35% have lived in their house for 10 years or more
• 40% rent
• 40% are educated to degree level
• 15% are still studying
• 44% work full-time, 12% work part-time and 14% are retired
• 11% are managers, 12% are self-employed
• 67% enjoy the arts
• 84% like to try new drinks and 58% would pay extra for quality beers
• 64% are interested in other cultures
• 69% exercise at least once a week
• 63% like to keep up to date with developments in technology
• 67% would volunteer their time for a good cause
• 70% are interested in international events
• 56% really enjoy cooking

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site
• Payment method
• Length of subscription
• Product category

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

The arts/theatre, charities, travel/holidays, wines, health/fitness, technology/gadgets, CDs/DVDs, computing, financial products, books, music

Formats

• Email
• Magnetic Tape
• Diskette 3.5 in
• Cheshire or self–adhesive labels