BBC Wildlife

A ‘must read’ for the ABC1 consumer with a passion for wildlife, presenting the best informative writing and world-class wildlife photography of any consumer magazine in its field. It inspires readers with the sheer wonder and beauty of nature and helps them to understand and appreciate the truly amazing world around them.

List Profile

• 53% female
• 61% ABC1
• Average age: 48
• Average salary: £13,000
• 21% are single
• 63% are married or living with their partner
• 76% have no children at home
• 66% own their own home
• 30% rent
• 47% have lived in their house for 10 years or more
• 42% work full-time, 12% work part-time and 24% are retired
• 46% left school at 16, 22% are educated to degree level
• 19% are managers
• 60% are interested in other cultures
• 70% said if they find a brand they like, they stick to it
• 64% think they need to do more about their health
• 60% would volunteer their time to a good cause
• 60% like to keep up with developments in technology
• 57% like gardening
• 66% are regular wine drinkers

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site
• Payment method
• Length of subscription
• Product category

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Charities, current affairs, wildlife, theatre, books, financial products, gardening, film/cinema, science/technology, travel/holidays

Formats

• Email
• Magnetic Tape
• Diskette 3.5 in
• Cheshire or self–adhesive labels