Bizarre

Bizarre is a magazine with a difference. Every issue is outrageous but informative, covering everything from sex, drugs, music, violence and extreme images and news. Bizarre readers are ABC1 predominately male and are open-minded. They enjoy anything with an extreme spin and are difficult to shock.

List Profile

• The average age of Bizarre readers is 27
• 82% male, 18% female
• 55% are ABC1
• Their average income is £17,881
• 72% work full-time
• 57% are home owners
• 11% go to the cinema 2 to 3 times a month
• 49% own a DVD player
• 91% own a video player
• Bizarre readers spend on average £21.58 per month on DVD/videos
• On average they spend £23.43 per month on CDs
• 51% have digital satellite TV
• 80% own a personal computer
• 57% use the Internet at home
• 71% own a mobile phone
• Bizarre readers like going to gigs. 59% have attended a small venue gig and 45% a medium venue gig in the last 12 months
• 72% listen to rock music and 48% listen to metal
• 49% watch extreme sports on TV

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Book clubs, films/videos, CDs/records, financial services, adult entertainment, computer-related products, music venues, sports clothing, science fiction

Formats

• Email
• CD ROM
• Cheshire or self-adhesive labels