Computer Shopper

The UK’s most successful computer magazine, its unique approach makes it the perfect choice for the PC enthusiast or corporate user with money to spend on computer products.

List Profile

• 95% male
• Average age is 48
• Average salary is £29,450 and a household income of £42,700 per year
• 61% have children with an average of 2 children per household
• 24% are retired
• On average 539 employees work in the company they work for
• 55% are in some way involved in the IT buying decisions at work
• The average annual budget for IT is £147,000
• 50% say they are knowledgeable, but still have a lot to learn in terms of PC usage
• 44% consider themselves to be advanced or expert users
• 97% own a PC at home with an average of 2 per household
• 44% have a laptop/notebook
• 87% use their home computer to access the Internet and email
• 74% use their PC for personal and household finances
• 65% use their PC for photography
• The Internet is by far the most popular method used to purchase goods and services
• On average they buy 3 items a month on the Internet
• 58% have a digital camera
• 73% have a CD writer
• 83% have a credit card
• 70% take 2 or more holidays a year
• 83% regularly donate to charity and standing order/direct debit is the most popular payment method
• 94% own a mobile telephone.
• On average they have 2 cars per household and spent £11,661 on their current car
• They plan to change their car in the next 1-2 years

LEISURE ACTIVITIES: 52% books, 47% DIY, 49% film and cinema, 90% home computing, 56% music, 54% science and technology, 62% surfing the net, 40% travel

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Computer hardware/software, Internet, banking, loans, credit cards, insurance, financial services, electrical goods, gadgets and new technology, books, music, film, video/DVD, charities, holidays, DIY and entertainment.

Formats

• Email
• CD ROM
• Cheshire or self-adhesive labels

(Source: Reader Survey Results October 2003)