Data Enhancement
An Additional Service from Dennis DMS… Data Enhancement
With the success of our postal and email list rental, we have now decided to
offer our data for use in data enhancement. You can now use DPLS data and the
added information that we have on our customers to gain insight and add value
to your own customer database.
In an increasingly tough market place, we are all aware that focus is moving from
customer acquisition to customer retention. The more we know about our customers
the better we can market to them. Using external databases to append information
to your customer files will results in a wealth of knowledge about the individual.
As a PPA award winning magazine publishers we have a comprehensive market research program where
we continually gather in–depth information on our readers buying habits, lifestyles,
incomes, employment, interest, opinions and much more.
Knowing your customer is also a PC Pro subscriber not only tells you that they are a direct mail
responsive male with a strong interest in PC’s and IT but they are also likely to be 42 years old,
earn about £34k a year, have a mortgage and 2 kids.
Using Publishing data for data enhancement purposes will help you reach the highest possible match rate
due to the high level of accuracy of our data.
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