Easy Gardening

The UK’s most successful new gardening magazine delivers clear advice that gets results. The simple and straightforward editorial provides an ‘easy’ approach for those interested in gardening but who don’t want to become experts.

List Profile

• 81% female
• Average age: 51
• 66% are 45+, 35% 25-55 years old
• 71% ABC1
• Region: North 22%, South 36%, Midlands 34%, Scotland 7%
• 76% married
• 37% work full time, 20% housewife/husband, 28% retired, 11% student
• 37% have children
• 60% claim to know quite a bit about gardening but still look for guidance and advice
• Older readers have more knowledge about gardening. Younger readers are more likely to be novices
• Gardening intentions: somewhere to relax, entertain friends, low maintenance with lots of colours
• 52% find gardening enjoyable, and 31% are passionate about gardening
• 42% have been gardening for over 20 years
• On average readers have been buying a gardening magazine for about 5 years
• 67% have a home computer
• 58% have Internet access at home
• 47% have satellite/cable/digital TV

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site
• Payment method
• Length of subscription
• Product category

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Charities, gardening products, mail order, fashion, financial products, bars/restaurants, health/fitness, books, cooking, music, CDs/DVDs, homes/interiors

Formats

• Email
• Magnetic Tape
• Diskette 3.5 in
• Cheshire or self–adhesive labels