Evo

Discover the only UK magazine addicted to the thrill of driving. Featuring nothing but the very cream of performance cars, evo’s readership is comprised of a loyal base of affluent males, passionate about the cars they own or aspire to own. They are keen consumers of technology and want to stay abreast of all the latest developments in the performance car industry.

List Profile

• 100% male
• Average age is 33, with earnings of £42,500 per year
• The average household income is £64,000 with 64% being married or living with their partner.
• 35% have children
• They have an average of 2 cars per household and spend £17,000 on the main car and £16,000 on the second car
• 57% bought their car from a main dealer, 29% from and independent dealer and 37% from a private individual
• 52% are intending to change their car in the next year and 25% will purchase a brand new car
• 45% are likely to use a financial package to purchase their next car
• 56% have an in-car entertainment system and 52% have been on a track day
• They are big consumers of electrical goods and gadgets
• 80% have Internet access at home
• 65% have a digital camera
• 84% have a PC at home
• 44% have a laptop/notebook
• 96% use their computers for surfing the Internet, 84% for Internet shopping, 63% for accounts and finances and 50% for gaming. The Internet is by far the most popular method to purchase goods and services.
• 84% have a credit card
• 98% own a mobile telephone
• They spend an average of £680 on a watch. 21% would be willing to spend in excess of £1,500 on a watch.
• They are most likely to buy their clothes from independent outlets, however 58% also buy from high street outlets
• They take on average 2 holidays per year

LEISURE ACTIVITIES: 68% film and cinema, 50% going to the pub, 65% music, 58% sport and keeping fit, 53% surfing the Internet, 51% travel, 51% home computing, 52% restaurants.

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Cars, car related products, credit cards, loans, charity, financial services, telecommunications, computers, music, travel/holidays, wines, property, restaurants, exclusive home entertainment products.

Formats

• Email
• CD ROM
• Cheshire or self-adhesive labels