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Are you having problems sending legitimate solus emails? Are your targeted messages
being sent to junk folders or not arriving at all?
SPAM triggers
Spam filters are becoming a real problem for opt-in email marketers and newsletter
publishers. With filters operating at the ISP, corporate firewall and desktop client
level, it’s harder than ever to get legitimate email messages successfully delivered.
Here a few of the hundreds of terms that are blocked by SpamAssassin.
- Subject line starts with Free
- Subject line contains FREE in caps
- The word ‘free’ in certain phrases (free offer, free leads, free access, free preview)
- Words like ‘guarantee’
- Words like ‘unsubscribe’ ‘leave’ and other list removal
- Using larger than normal font sizes
- Background in an HTML that isn’t white
- HTML font colour is gray, red, yellow, green, blue, magenta or ‘unknown to us’
- Claims to be compliant with spam regulations
- Urges you to ‘Call Now’
- Phrases like ‘what are you waiting for, while supplies last and while you sleep’
- Asks you to click below
- Uses a Nigerian scam key phrase such as million dollars
- Money back guarantee
Spam Assassin uses a point system that assigns positive (for spam) or negative scores to a long list of
trigger works, phrases and message headers. You have to reach a certain total before you email message
is classified as spam and diverted.
You can see a full list of trigger words on their website
www.spamassassin.org/
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