Gardeners’ World

Britain’s biggest-selling gardening magazine provides fresh ideas and clear advice aimed at everyone interested in gardening, regardless of expertise. Clear and distinct sections of the magazine cover plant, flower and garden features, a monthly ‘what to do now’ section, as well as practical, problem-solving and shopping advice. Subscribers account for 55% of total circulation and receive an additional exclusive ‘subscriber club’ section, to which they are particularly responsive.

List Profile

• 61% are female
• Average age of 54
• Two thirds are ABC1
• 20% are educated to degree level
• 18% are managers, 11% are self-employed
• They own on average 1 car per household
• 78% are either married or living with their partner
• 64% have no children at home
• 39% work full-time and 15% work part time
• 28% are retired
• 87% own their home and 54% have been in their present home for over 10 years
• 32% are heavy consumers of wine and 24% large consumers of chocolate
• 45% regularly use vitamins and supplements
• 51% buy organic food and 56% consider themselves environmentally friendly
• 86% regularly recycle

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site
• Payment method
• Length of subscription
• Product category

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Charities, gardening products, gardening shows, mail order, travel/holidays, financial products, homes/interiors, books, furniture, clothing/catalogues

Formats

• Email
• Magnetic Tape
• Diskette 3.5 in
• Cheshire or self–adhesive labels