Gardens Illustrated

Celebrating beautiful gardens around the world and those that create them, Gardens Illustrated is a highly respected international magazine. Known as the ‘Vogue of the gardening world’, it is read in over 70 countries worldwide. Aimed at the ‘discerning gardener’, and appealing to a unique mix of affluent, upmarket people as well as a younger, design-savvy audience, it has won widespread acclaim for its superb photography and high standards of journalism.

List Profile

• 72% female
• Average age 51
• 66% 45 years plus
• 50% of those aged 35-44 have children
• 64% married
• 26% have children at home under 18
• 41% work full-time, 20% work part-time, 9% housewife/husband, 22% retired
• 77% ABC1
• Average annual household income £55k
• Region: 9% North, 40% South, 22% Midlands, 5% Scotland
• TV channel most watched: BBC2
• On average readers buy 6 gardening books a year, with 20% buying 10 or more
• 50% buy gardening books from specialist bookshops and 31% online
• At average size 4,630 sq. ft., Gardens Illustrated readers have considerably bigger gardens than the national average
• 41% have a town garden, 56% have a country garden, 6% have an allotment
• 42% of readers consider themselves quite competent amateur gardeners, 35% experienced amateur gardeners and 17% professional

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site
• Payment method
• Length of subscription
• Product category

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Charities, gardening products, mail order, financial products, wines, restaurants, gadgets, books, music, homes/interiors, travel/holidays

Formats

• Email
• Magnetic Tape
• Diskette 3.5 in
• Cheshire or self–adhesive labels