Good Food

Good Food magazine is the natural choice for everyone who loves cooking and eating. Packed with food news, what’s new in the shops, gadgets and tips, it satisfies ABC1 consumers with mouth-watering ideas for quick everyday dishes and inspirational entertaining.

List Profile

• 69% are female
• Average age: 46
• 79% ABC1
• 78% are married or living with their partner
• 87% own their home and 54% have lived there for 10 years or more
• 56% don’t have children at home
• 52% left school at 16, 20% are educated to degree level
• 39% work full-time, 15% work part-time and 28% are retired
• 18% are managers, 10% are self-employed
• Average salary: £16,500
• 55% are interested in the arts
• 77% enjoy entertaining at home
• 75% enjoy regularly eating out
• 60% like to keep up with developments in technology
• 64% like gardening
• 62% said they would volunteer their time for a good cause
• 83% like to travel
• 60% do some form of exercise at least once a week
• 84% are wine drinkers
• 82% visit garden centres regularly
• 92% have a garden
• 53% use vitamins and supplements
• 59% have bought a product via mail order in the last 12 months
• They spend £180 a year on CDs and £110 a year on DVDs
• 42% own a digital camera

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site
• Payment method
• Length of subscription
• Product category

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Charities, travel/holidays, health/fitness, wine, financial products, CDs/DVDs, gardening,homes/interiors, mail order, restaurants, book clubs

Formats

• Email
• Magnetic Tape
• Diskette 3.5 in
• Cheshire or self–adhesive labels