Good Homes
Good Homes is your most up-to-date and reliable source of information
for everything you need to know about your home. Now even bigger and better than ever
before, it has more decorating schemes, more brilliant makeovers, more real homes,
more interior-design tips, more inspiring kitchens and the latest bathrooms.
List Profile
- 78% female
- 73% ABC1
- Average age: 43
- Average household income: £34,780
- 83% own their home, 42% have lived in it for 10 years or more
- 72% are married or living with their partner
- 56% have no children at home
- 24% are educated to degree level
- 45% work full-time, 23% work part-time and 15% don’t work
- 12% are managers and 11% are self employed
- 84% agree that people have a duty to recycle
- 74% enjoy entertaining at home
- 76% spend a lot of their free time at home
- 50% more likely than the national average to regularly drink at home
- 79% agree that they like cooking and trying new recipes
- 71% say music is very important to them
- 70% get pleasure from their garden
- 64% enjoy splashing out at restaurants
- 80% love travelling abroad
- They spend on average £85 a year on CDs and £60 a year on DVDs
List Selections
- Consumer or Business address
- Geographically — first two digits of the postcode, county, TV region
- Male or female
- Recency
- Status — Active subscriber, lapsed subscriber or competition entrant
- Across a selection of different magazines
- One per household or Multiple contact per site
- Payment method
- Length of subscription
- Product category
List Quality
- 100% Fully postcoded
- Named individuals
- ABC Audited every 6 months
- Continually updated and cleaned
- Direct mail responsive
List Applications
Entertaining, mail order, cookware, restaurants, the arts, places of
historical interest, homes/interiors, gardening, property, financial products, wines, charities
Formats
- Email
- Magnetic Tape
- Diskette 3.5 in
- Cheshire or self–adhesive labels
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