Homes & Antiques

Homes & Antiques magazine is the magazine where classic meets contemporary. Inside you’ll discover elegant homes to inspire your ideas and smart decorating schemes with timeless style, plus essential Antiques Roadshow coverage every month.

List Profile

• 65% female
• Average age: 54
• 70% ABC1
• Average houshold income: £28,427
• 88% own their home and 54% have lived there for 10 years or more
• 77% are married or living with their partner
• 66% have no children at home
• 20% studied to degree level
• 40% work full-time, 14% work part-time,19% don’t work and 27% are retired
• 18% are managers and 16% are self-employed
• 80% said they spend a lot of their free time at home
• 76% get a great deal of pleasure from their gardening
• 74% enjoy entertaining at home
• 73% love foreign food
• 73% enjoy travelling abroad regularly
• 66% said they would volunteer their own time to a good cause
• 79% donate to charity
• 64% are interested in other cultures
• 73% agree that they love cooking and trying out new recipes
• 80% regularly drink wine at home
• 80% believe it is worth paying for good-quality products

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site
• Payment method
• Length of subscription
• Product category

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Gardening products, antiques, home furnishings, travel/holidays, foreign food, wines, restaurants, property, financial products, charities, books, film/cinema

Formats

• Email
• Magnetic Tape
• Diskette 3.5 in
• Cheshire or self–adhesive labels