Inside Edge

Inside Edge is the monthly gambling magazine for ABC1 males with a high disposable income. With an average age of 38, most have Internet access at home and an above average annual income of £32,000. They read Inside Edge for the gambling tips across sporting events, financial markets and poker.

List Profile

• 99% male
• Average age: 38
• Average income: £32,000
• Half are married or living with their partner
• 64% do not have children, but for those that do, the average age is 7 years
• Over half own their home
• 86% have a PC at home and 79% use a PC at work
• 50% own a laptop/notebook and 60% intend to either upgrade theirs or buy one
• 97% access the Internet at home, 72% at work
• 40% have broadband access
• 42% intend to purchase broadband access
• The most popular other uses for the Internet are email, general browsing and banking
• They buy on average 3 items a month via the Internet. The Internet is by far the most popular method for purchasing goods and services
• 88% place bets online, 50% play poker online and 34% play casino online
• 76% use online betting exchanges, 39% use them daily.
• 47% play online poker daily, 88% play blackjack and 52% play roulette
• On average they have accounts with 2 casino sites and 2 poker sites. They usually stake around £9 per hand when playing poker
• They have an average of 2 cars per household and spent £11,380 on their current car
• They plan to change their car in the next 1-2 years
• A third are members of a gym or health spa and the most popular leisure pursuits are sport and keeping fit, closely followed by gambling
• 48% visit offline casinos
• They take on average 2 holidays a year
• 79% have a credit card
• 95% own a mobile telephone
• 84% regularly donate to charity, with direct debit/standing order being the most popular method

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site
• Payment method
• Length of subscription
• Product category

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Gambling, film/cinema, Internet, financial products, travel/holidays, computer-related products, technology/gadgets, CDs/DVDs, sport, health/fitness, motoring, bars/restaurants

Formats

• Email
• Magnetic Tape
• Diskette 3.5 in
• Cheshire or self–adhesive labels