MacUser

The most powerful brand in its sector, MacUser has consistently led the market in terms of innovation and style. The only fortnightly in its field, it brings its expert readers the latest stories and fact-based product reviews ahead of its rivals. MacUser is read by affluent professionals who rely upon Macintosh for their business.

List Profile

• 90% male.
• Average age is 46 with an average salary of £33,000 and a household income of £49,000
• 55% have children.
• 18% work in education, 15% work in design and 10% work in media.
• On average there are 347 people in the companies they work for, and over a third have less than 10 employees. They have on average 10 Macs in the workplace.
• 47% are involved in IT purchasing decisions at work, where the average budget is £193,000
• Over 1 third intend to purchase at least 2 Macs for work in the next 12 months
• Readers have been using a Mac for over 9 years, 57% have been using one for over 10 years
• 87% have a Mac at home for personal and business use. 68% use a Mac at work
• On average they spend £1,642 for a Mac at home and £2,142 for their system at work. They spend, on average, £662 on a monitor, £582 on a printer and £672 on a scanner
• 64% own a digital camera and the average spend on these are; £334 for compact and £899 for digital SLR cameras
• 33% have a MP3 player or an iPod
• 72% have Broadband Internet connection
• 96% use their Mac for accessing the Internet, 82% for Internet shopping and 67% for accounts and finances
• 30% have a PC at home, 55% use a PC at work. 57% have a laptop/notebook.
• They have an average of 2 cars per household and spent £12,387 on their current car
• 95% own a mobile telephone
• They take at least 1 overseas holiday a year
• 89% have a credit card
• 31% have a gym membership
• 86% regularly donate to charity, with standing order/Direct Debit being the most popular method

LEISURE ACTIVITIES: 69% home computing, 62% film and cinema, 56% books, 66% music, 46% travel, 48% science and technology

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Computing, science/technology, Internet, electrical goods, gadgets and new technology, books, music, film/cinema, video/DVD, theatre/arts, cars, telecommunications, travel. Mac related products and services.

Formats

• Email
• CD ROM
• Cheshire or self-adhesive labels