Maxim
Maxim’s exciting mix of entertainment and lifestyle attracts the young
professional male in the ABC1 market. Not fitting the lad’ stereotype, the Maxim male
is a more discerning, savvy, cutting-edge younger male who has a high disposable income. Maxim
delivers the latest stories on sex, women, travel, fashion, gadgets, health and fitness, money, sport,
cards, food and film.
List Profile
- 99% male
- Average age is 28 with an income of £24,000
- 58% are single and 38% are married or living with their partner
- 63% are homeowners
- 76% do not have children
- They have on average 2 cars per household and spent £11,792 on their current main car. They intend to change their car in the next 1-2 years
- 85% have a PC at home and 41% have a laptop/notebook.
- 98% use their PC at home for accessing the Internet, 81% for Internet shopping and 58% for accounts and finances
- 37% have Broadband access and a further 54% intend to purchase it soon
- The Internet is the most popular method for purchasing goods and services and they buy an average of 3 items a month online
- 31% have a gym membership and most readers say they exercise at least once a week
- 65% think they should do more about their health
- 60% like eating out in restaurants
- 62% like to buy new gadgets and appliances
- 75% are interested in Digital/Sky TV
- 81% regularly donate to charity with standing order/Direct Debit being the most popular method
- They take on average 2 holidays a year
- 82% have a credit card
- 99% own a mobile telephone
LEISURE ACTIVITIES: 61% surfing the Net, 62% going to the pub, 73% film and cinema, 73% music,
47% travel, 55% home computing, 45% books
List Selections
- Consumer or Business address
- Geographically — first two digits of the postcode, county, TV region
- Male or female
- Recency
- Status — Active subscriber, lapsed subscriber or competition entrant
- Across a selection of different magazines
- One per household or Multiple contact per site
List Quality
- 100% Fully postcoded
- Named individuals
- ABC Audited every 6 months
- Continually updated and cleaned
- Direct mail responsive
List Applications
Sports and fitness, fashion, travel, restaurants, music and video, books, health,
computing, cars, Internet, telecommunications, technology and gadgets,
financial services, clothing, male cosmetics/grooming.
Formats
- Email
- CD ROM
- Cheshire or self-adhesive labels
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