Men’s Fitness
A natural choice for the ABC1 man, who has a keen interest in keeping fit and
looking good. Delivering motivating editorial in health, fitness, nutrition and fashion, it’s
the essential read for men who want to get more out of life.
List Profile
- 99% male
- Average age is 35 with an income of £30,000
- Average household income is £44,000
- 54% live with their partner/family
- 43% have children
- 63% are homeowners
- 47% are managerial level or above at work
- They enjoy 1 main holiday a year and 3 weekend breaks
- 64% regularly take city/short breaks, 58% have taken a beach trip/resort holiday in the last 12 months
- 35% would consider taking an adventure break.
- They have 2 cars per household and spent £12,200 on the main car. They plan to change their car in the next 1-2 years
- 64% are gym or health club members, with a further 10% intending to join one
- Most exercise at least 4 times a week and the gym is the main form of exercise for readers
- Other than the gym they enjoy; running, swimming, football, golf, squash, tennis, martial arts and boxing
- Weights are the most popular exercise equipment to have at home
- 64% use vitamin supplements and 38% use sports energy products
- Fruit juices and mineral waters are the most popular drinks
- 67% are wine drinkers, 65% drink draught lager/beer and 44% drink spirits
- 74% use a moisturiser and 31% would consider using eye creams or anti-aging treatments
- 60% use aftershave or a fragrance everyday
- 76% are interested in fashion trends. They buy their clothes from independent outlets and high streets stores
- The average spend on a watch is £400, on sunglasses £140, footwear £174 and suit £384
- On average they buy 1 CD and 1 DVD each month
- 83% have a PC at home
- 97% of these use their PC for Internet access, 82% for Internet shopping and 64% for accounts and finances
- The Internet is by far the most popular method used to purchase goods and services. On average they buy 3 items a month via the Internet
- 36% have Broadband and a further 41% intend to purchase it.
- 80% have a credit card and 98% own a mobile telephone
- 86% regularly donate to charity, with standing order/Direct debit is the most popular payment method
LEISURE ACTIVITIES: 82% keeping fit, 67% film and cinema,
65% music, 51% going to the pub, 50% home computing, 51% travel, 49% books.
List Selections
- Consumer or Business address
- Geographically — first two digits of the postcode, county, TV region
- Male or female
- Recency
- Status — Active subscriber, lapsed subscriber or competition entrant
- Across a selection of different magazines
- One per household or Multiple contact per site
List Quality
- 100% Fully postcoded
- Named individuals
- ABC Audited every 6 months
- Continually updated and cleaned
- Direct mail responsive
List Applications
Sports and fitness, fashion, travel, restaurants, music and video, books, health,
computing, cars, Internet, telecommunications, technology and gadgets,
financial services.
Formats
- Email
- CD ROM
- Cheshire or self-adhesive labels
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