Men’s Lifestyle
Master List
For a broad range of stylish, affluent, successful men, look no further than our
Men’s Lifestyle List. Bringing together names from Evo, Men's Fitness, Maxim, The Week,
Top Gear and many more, this list brings you men with money to spend on your next direct mail campaign.
List Profile
- Average age 41
- Average income £33,000
- 51% are in a senior or managerial position
- 58% have a mortgage and 25% own their home out right
- 90% have a credit card
- 64% give regularly to charity
- Average spend on a car is £10,788
- 72% have purchased via mail order in the last 12 months
- 74% have pc/internet connection at home
- 66% Married/living with partner
List Selections
- Consumer or Business address
- Geographically — first two digits of the postcode, county, TV region
- Male or female
- Recency
- Status — Active subscriber, lapsed subscriber or competition entrant
- Across a selection of different magazines
- One per household or Multiple contact per site
List Quality
- 100% Fully postcoded
- Named individuals
- ABC Audited every 6 months
- Continually updated and cleaned
- Direct mail responsive
List Applications
Cars, charities, travel/holidays, DIY, books, music, clothing, computers, telecommunications,
credit cards, financial products, publishing, mail order, loans, wine, Internet, health and
fitness, technology/gadgets, film/cinema and gambling.
Formats
- Email
- CD ROM
- Cheshire or self-adhesive labels
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