Olive
A fresh and real cookery magazine, satisfying ABC1 cooks looking
for simple, delicious and stylish food. Olive is a magazine that helps the
time-starved to escape from the world’s complexities by focusing on what’s
great about living, sharing food and socialising with friends.
List Profile
- 83% female
- Average age: 41
- 80% of readers are between the ages of 25 and 54
- 78% married
- 62% work full-time, 15% work part-time, 8% housewives, 8% retired
- 52% have children, 15% aged 0-5, 8% aged 6-11, 8% aged 12-15 and 12% aged 16 plus
- Region: 43% South, 26% Midlands, 20% North, 8% Scotland
- 31% consider themselves to be a confident cook, but by no means an expert
- 29% think that they can tackle most recipes
- 31% consider themselves to be experienced cooks and will try anything
- Olive readers eat out 39 times a year, spending on average £31 per head
- Favourite foods: Italian, modern/contemporary, Indian, French, Thai, British, Chinese,
Mediterranean, Greek, Middle Eastern, Japanese and Moroccan
- 40% entertain on a regular basis every 1-3 weeks, with 71% entertaining at least once a month
- Supermarkets visited: Sainsburyıs, Tesco, Waitrose, Asda, Safeway, Morrisons, M&S, Co-op and Somerfield
- Average weekly shop £82.83
- Drink on average 4 bottles of wine a week per household
- 34% purchase wine by mail order
List Selections
- Consumer or Business address
- Geographically — first two digits of the postcode, county, TV region
- Male or female
- Recency
- Status — Active subscriber, lapsed subscriber or competition entrant
- Across a selection of different magazines
- One per household or Multiple contact per site
- Payment method
- Length of subscription
- Product category
List Quality
- 100% Fully postcoded
- Named individuals
- ABC Audited every 6 months
- Continually updated and cleaned
- Direct mail responsive
List Applications
Charities, restaurants, travel/holidays, music, film/cinema, gadgets, CDs/DVDs, books,
financial products, clothing, catalogues
Formats
- Email
- Magnetic Tape
- Diskette 3.5 in
- Cheshire or self–adhesive labels
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