PC Pro

PC Pro is the essential magazine for serious IT decision makers with vast IT purchasing power. Keeping its professional readers ahead of the developments in the IT world, it combines in-depth industry comment and analysis with rigorous product testing. An independent, quality publication written by experts for authoritative users with a substantial interest in IT.

List Profile

• 92% male.
• Average age is 44, with an average income of £34,000 and an household income of £48,700
• 49% have children with the average number being 2 and their average age is 8 years old
• 75% are homeowners
• They take 2 short breaks and 1 main holiday a year
• They have an average of 2 cars per household and spent £12.655 on their current car. They intend to change their car in the next 1-2 years
• 85% have a credit card
• 94% own a mobile telephone
• 84% regularly donate to charity, with Direct Debit/standing order being the most popular method
• 97% have a PC at home and 50% own a laptop/notebook
• 88% use a PC at work and 58% use a laptop/notebook
• Most are involved in IT products purchasing decisions at work
• They use their PCs at home for Internet browsing, Internet shopping, accounts and finance, education and word-processing
• They use the Internet for email, downloading files, general browsing, research, finding holidays, banking and household shopping
• 52% have Broadband and 14% intend to get it in the next 12 months
• The Internet is by far the most popular method used to purchase goods and services. They buy on average 3 items a month via the Internet

LEISURE ACTIVITIES: 86% home computing, 60% science and technology, 59% surfing the Net, 53% music, 51% film and cinema, 43% DIY, 51% books

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

IT hardware/software, science and technology, Internet, telecommunications, credit cards, insurance, conferences/seminars, financial services, music, books, travel, DIY, business/office supplies.

Formats

• Email
• CD ROM
• Cheshire or self-adhesive labels