Master Lists

PC User Master List

An influential list that draws together a great range of PC purchasers across the spectrum, from corporate IT decision makers with vast budgets to small office/home PC buyers. A combination of names from PC Pro, Computer Buyer, Custom PC and Computer Shopper — makes this a powerful list.

List Profile

• 96% male
• Average age 42
• Average salary £26,032
• 64% have a mortgage
• 23% own their home outright
• 73% involved in the IT buying process within their companies. The average IT budget in the companies for which they work is £156,850
• Their annual personal spend on their home computer system is £1195
• 63% have children
• 94% have one or more cars
• 83% home address, 17% business address

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Computing and IT products, Internet, science and technology, telecommunications, credit cards, financial services, charity, conferences and seminars, holidays and travel, books, music, clothing

Formats

• Email
• CD ROM
• Cheshire or self-adhesive labels