Premium Subscribers
Premium subscribers have held subscriptions to Dennis titles for 2 years or
more. Predominantly high earning home–owners, they are reliable and consistent with
their payments and are ideal if you want to encourage long–term custom or repeat business.
List Profile
- 88% male, 12% female
- Average age: 42
- 86% own a credit card
- 95% own a car
- 54% intend to change their car in the next 12 months
- 75% shop around for financial products
- Typical occupations: management, senior professional, education, banking, government
- Majority own a PC and are online
- Interests: home computing, film/theatre, travel, books, wines, DIY, music
List Selections
- Consumer or Business address
- Geographically — first two digits of the postcode, county, TV region
- Male or female
- Recency
- Status — Active subscriber, lapsed subscriber or competition entrant
- Across a selection of different magazines
- One per household or Multiple contact per site
List Quality
- 100% Fully postcoded
- Names individuals
- ABC Audited every 6 months
- Continually updated and cleaned
- Direct mail responsive
List Applications
Home computing, finance, credit agreements, Interest Free, travel/holidays, music,
restaurants, theatre, arts, cinema, gardening, cars, electrical and sporting
goods, property, wines.
Formats
- Email
- CD ROM
- Cheshire or self-adhesive labels
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