Radio Times

The authoritative, intelligent listing magazine, providing its discerning, upmarket readers with easy-to-use listings for both TV and radio, insightful recommendations and compelling features to enrich their viewing and listening experience.

List Profile

• 50% female
• 50% male
• 50% ABC1
• Average age: 51
• Average household income: £30,000
• 85% own their home and 57% have lived in it for 10 years or more
• 64% are married or living with their partner
• 73% have no children at home
• 39% work full-time, 10% work part-time and 21% don’t work
• 18% are managers and 10% are self-employed
• 85% recycle
• 64% are interested in other cultures
• 63% are interested in the arts
• 59% enjoy entertaining at home
• 68% spend a lot of their free time at home
• 66% like cooking and trying new recipes
• 68% say music is very important to them
• 59% enjoy gardening
• 58% like eating out at restaurants
• 71% regularly drink wine
• They spend on average £60 a year on CDs and £59 a year on DVDs

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site
• Payment method
• Length of subscription
• Product category

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Travel/holidays, wine, restaurants, science/technology, CDs/DVDs, books, computing, theatre/cinema, current affairs, music, telecommunications

Formats

• Email
• Magnetic Tape
• Diskette 3.5 in
• Cheshire or self–adhesive labels