Secure Subscribers
Comprising active subscribers who pay by Direct Debit, this list offers
you the biggest market penetration of Direct Debit paying magazine subscribers, at
over 50% of Dennis’ database. These are people with a high disposable income
and stable lifestyle.
List Profile
- 88% male, 12% female
- Average age: 42
- 84% donate to charity
- 86% own a credit card
- 50% take 2+ foreign holidays a year
- Strong interest in financial matters
- Majority own a PC and are online
- Typical occupations: management, senior professional, education, banking, government
- Interests: keeping fit, film/theatre, travel, books, wines, DIY
List Selections
- Consumer or Business address
- Geographically — first two digits of the postcode, county, TV region
- Male or female
- Recency
- Status — Active subscriber, lapsed subscriber or competition entrant
- Across a selection of different magazines
- One per household or Multiple contact per site
List Quality
- 100% Fully postcoded
- Names individuals
- ABC Audited every 6 months
- Continually updated and cleaned
- Direct mail responsive
List Applications
Home computing, finance, credit agreements, Interest Free, travel/holidays, music,
restaurants, theatre, arts, cinema, gardening, cars, electrical and
sporting goods, property, wines.
Formats
- Email
- CD ROM
- Cheshire or self-adhesive labels
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