Shape

Shape names are the solution you need to reach women interested in their total wellbeing. Readers are stylish, aware and they want to know how to look and feel their best.

List Profile

• Average age: 32
• Average income: £18,534, with 35% earning in excess of £20,000
• 59% are married or living with their partners
• 67% have no children
• 35% work in managerial positions
• On average, Shape readers will spend £68 on a handbag, £70 on shoes and £165 on a coat
• 75% use vitamins, 44% use herbal remedies
• Average annual spend on toiletries: £252, with 11% spending over £500
• 57% have Internet access at home, 44% have access at work
• 94% have sourced information over the Internet, while 64% have made online purchases
• Most commonly read paper: Daily Mail
• 85% shop around for loan quotes
• 44% use a credit card for major purchases

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Financial services, health and fitness products, travel/holidays, credit cards, clothes, beauty, cosmetics, mail order clothing/home furnishings.

Formats

• Email
• CD ROM
• Cheshire or self-adhesive labels