Test Drive

The NEW monthly magazine for car buyers, car owners and car fanatics alike. Readers of Test Drive are predominantly married men with above-average salaries and more than one car in the household. The reader is likely to be in a position of management at work and reads Test Drive for the high-quality editorial and extensive road tests.

List Profile

• 98% male
• Average age: 45
• Average salary: £33,500
• Average household income: £46,000
• 78% are married or living with their partner
• 61% have one or more children
• 84% are homeowners
• 51% of readers are in senior or middle management roles
• 86% regularly donate to charity, with standing order/direct debit being the most popular method
• 45% drive a new car, 44% drive a used car
• On average they have 2 cars per household. The main car cost £15,228 and the second car cost £9,820
• 58% of readers intend to change their car in the next 12 months
• On average, they change their car every 2-4 years
• 70% buy from a main dealer
• 43% purchased their car using a loan/finance package
• The most popular type of car to drive is a 5-door hatchback
• 24% intend to buy a radar/speed detector
• 16% intend to buy a satellite navigation system
• 10% intend to purchase some form of Bluetooth technology
• 11% intend to buy an in-car hands-free phone kit
• 12% have had a speeding fine in the last 12 months
• 18% intend to purchase broadband
• 19% intend to buy a plasma/LCD TV
• On average they spend £355 on a watch, £98 on a pair of sunglasses, £102 on footwear and £298 on a suit
• They are prepared to spend up to £57 on individual grooming product items
• 81% use the Internet to purchase goods and it is by far the most popular method for buying goods and services

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site
• Payment method
• Length of subscription
• Product category

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Motoring, charities, financial products, gadgets/technology, Internet, fashion, male grooming products, magazines, telecommunications, music, wine, restaurants

Formats

• Email
• Magnetic Tape
• Diskette 3.5 in
• Cheshire or self–adhesive labels