The Week

The Week is a highly successful news digest covering British and foreign press, keeping busy working professionals up to date with current affairs whether they are at home or abroad. This predominately AB readership includes some of the richest opinion-formers in the country — 15% earn over £100,000 per year. With the majority of subscribers recruited from direct mail, the readership is highly responsive.

List Profile

• 65% male.
• Average age is 51
• The average salary is £58,000 and they have a household income of £86,000 per year
• 15% earn over £100,000 per year
• 75% are married or living with their partner. 59% have children
• 75% work full time
• 61% are middle/senior management roles.
• Over half have a mortgage. 26% own their home outright and 13% own their second home outright
• 89% have a credit card
• 55% have a savings account, 52% have a pension, 45% have life/medical insurance, 42% hold UK shares and 39% hold a PEP/ISA
• 83% plan to take at least on 1-2 week holiday in the next 12 months. 66% intend to take at least 1 weekend break in the next 12 months
• 48% plan to purchase computer equipment in the near future
• On average readers have 2 cars per household and spent £17,357 on their current car
• 44% fly regularly on business, with an average of 4 flights per year. The most popular ticket is 1st class
• 39% are members of a gym/health spa
• 75% have a PC at home, the same number have one at work
• 67% have Broadband access at home and 62% have it at work
• Three quarters access the Internet on a daily basis
• They use their PCs at home for; 96% Internet access, 82% Internet shopping, 69% accounts and finances
• They use the Internet for; 98% email, 88% general browsing, 80% research, 72% travel/holidays, 81% banking and 57% for downloading files
• Via the Internet they buy; 86% books, 70% CDs, 68% travel/holidays, 61% DVD/Videos, 56% consumer electrical goods and 53% computer software. On average 3 items a month are bought online
• 93% regularly donate to charity with Direct Debit/standing order being the most popular method

LEISURE ACTIVITIES: 79% reading, 47% wine, 47% restaurants, 41% film/cinema,40% travel, 23% gardening, 37% walking.

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Travel, financial services and products, credit cards, music, restaurants, current affairs, theatre, arts, books, clothing, film/cinema, wines, health and fitness, telecommunications, computing, cars, gardening, property.

Formats

• Email
• CD ROM
• Cheshire or self-adhesive labels