Time Out

Time Out is the best–selling guide to London, covering all forms of arts and entertainment, as well as consumer news and features. Time Out readers are AB professionals with a sophisticated lifestyle. Style leaders and aware, they like the finer things in life.

List Profile

• Time Out readers are aged between 25–44
• 60% Male. 40% Female
• 58% are AB
• 52% earn £30,000 or more per annum
• 44% are heavy drinkers of wine
• 10 times more likely than the average person to go to the cinema once a week or more
• 11 times more likely to go to an art gallery or exhibition
• 14 times more likely to go to a rock/pop concert
• 4 times more likely than average to have bought 10 or more hardback titles in the last 12 months
• 23 times more likely to have bought 10 or more Audio books in the last 12 months
• A high proportion of Time Out readers use the Internet to book their flights
• 81% are home owners
• 87% have one or more credit cards
• 87% read broadsheets
• Time Out subscribers are more likely to donate to charity than many other types of magazine subscriber. They donate significantly above the average trend for UK donors
• Interests are: film/cinema, arts/theatre, food and wine, travel, fashion and books

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Computer hardware/software, Internet, banking, loans, credit cards, insurance, financial services, electrical goods, gadgets and new technology, books, music, film, video/DVD, charities, holidays, DIY and entertainment.

Formats

• Email
• CD ROM
• Cheshire or self-adhesive labels