Top Gear

The perfect title for the ABC1 man interested in cars. The unique mix of hardcore buying advice and high entertainment has won it an outstandingly loyal base of readers who devour its trademark wit and irreverence. Readers are mainly male and consist of those notoriously difficult-to-target ‘motoring opinion-formers’.

List Profile

• 85% male
• Average age: 34
• Average income: £17,500
• 64% ABC1
• 53% are married or living with their partner
• 41% are single
• 67% don’t have children
• 38% left school at 16, 17% have a degree and 17% are still studying
• 65% work full-time, 6% work part-time 5% are retired and 16% are students
• 17% are managers and 10% are self-employed
• 74% own their home and 25% rent
• 70% like to keep up with developments in technology
• 63% exercise at least once a week
• 68% either have or are interested in getting digital TV/Sky
• 70% like to travel
• They enjoy socialising, eating out and cooking
• 62% regularly enjoy drinking lager and 60% enjoy wine
• In the last 12 months they have spent £110 on CDs and £70 on DVDs

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site
• Payment method
• Length of subscription
• Product category

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Charities, technology/gadgets, motoring, motorsports, health/fitness, sport, bars/restaurants, music, CDs/DVDs, travel/holidays, financial products, fashion

Formats

• Email
• Magnetic Tape
• Diskette 3.5 in
• Cheshire or self–adhesive labels