Viz

Viz offers top juvenile humour for adults. Included in every issue are cheap gags and the classic nonsense you won’t find anywhere else. Viz readers are predominately ABC1 men who enjoy the lighter side of life.

List Profile

• The average age of Viz readers is 34
• 82% male, 18% female
• 73% work full-time
• Their average income is £23,196
• 68% own their own home
• 38% own 2 or more cars/light vans
• They enjoy watching comedy films at the cinema
• 47% own a DVD player and 20% have bought 9 or more DVDs in the last 12 months
• 95% own a video recorder and 24% have bought 9 or more videos in the last 12 months
• A high proportion of Viz readers have digital satellite TV
• 33% own a CD player
• 72% own a personal computer
• 66% use the Internet at home and 57% use the Internet elsewhere
• 43% own Playstation
• 91% own a mobile phone

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Films/DVDs, CDs/records, financial products, charities, listings, books, computer related products, magazines, cars

Formats

• Email
• CD ROM
• Cheshire or self-adhesive labels