The Wisden Cricketer

Cricket is Britain’s No 1 Summer sport and the second most popular sport overall amongst ABC1 Men. The Wisden Cricketer is the market leading publication in this fi eld and waslaunched in 2003 after the merger of two other leading cricket magazines. With contributions from Nasser Hussain, Scyld Berry, Vic Marks and Peter Roebuck it is THE title to read if you love cricket.

List Profile

• 94% Male
• Average earnings £46,000
• 30% earn £50,000 plus
• 5% earn £100,00 plus
• Aged 35-54
• Average age 40
• 25% over 50
• Married with children between 5-10 years old
• Predominantly AB
• 45% actually play cricket, 13% in leagues
• Homeowners of detached properties
• Computer literate
• Buy cricket products via the internet
• Have 2 or more fi nancial investment products
• Proven mail order buyers of cricket equipment, DVD’s, clothing, books, travel products, memorabilia/collectibles, magazines, computer products and gardening products
• Also interested in football, rugby, golf and tennis
• Senior Management positions
• Direct mail responsive
• Take 2 overseas holidays a year
• Have satellite TV and subscribe to Sky Sports
• Charity Donors: Environmental disasters, third world, disabled, elderly, civil liberties, animals, healthcare and children

ALSO READ: Auto Express, Auto Trader, Angling Times, BBC Good Food, BBC Music, BBC Top Gear, BBC Wildlife, Bike, Bizarre, Country Homes, Country Life, Daily Mail, Daily Telegraph, Esquire, F1 Racing, GQ, Garden Answers, Golf Monthly, Heritage Today, Men’s Fitness, Private Eye, Sunday Times, Spin, All Out Cricket, Four Four Two, Match, Rugby World, TimeOut, Economist and Runners World. (NRS Sept 05)

List Selections

• Consumer or Business address
• Geographically — first two digits of the postcode, county, TV region
• Male or female
• Recency
• Status — Active subscriber, lapsed subscriber or competition entrant
• Across a selection of different magazines
• One per household or Multiple contact per site

List Quality

• 100% Fully postcoded
• Named individuals
• ABC Audited every 6 months
• Continually updated and cleaned
• Direct mail responsive

List Applications

Travel, financial services and products, credit cards, music, restaurants, current affairs, theatre, arts, books, clothing, film/cinema, wines, health and fitness, telecommunications, computing, cars, gardening, property.

Formats

• Email
• CD ROM
• Cheshire or self-adhesive labels