Women’s Lifestyle
Master List
Affluent females with a strong interest in homes, food and gardening. They have a
high deposable income which they spend on their home and family. Socially and culturally aware,
they enjoy the finer things in life and are will to pay for them. Their interests include the
theatre, fine wines, restaurants, weekend breaks, foreign culture, walking/rambling and film.
List Profile
- Average age 46
- 80% ABC1
- 81% Married
- Average income 16,500
- Household income 43,500
- 87% own their own home
- 67% have children living away from home
- 73% Regularly travel abroad
- 92% Have a credit card
- 87% give regularly to charity
List Selections
- Consumer or Business address
- Geographically — first two digits of the postcode, county, TV region
- Male or female
- Recency
- Status — Active subscriber, lapsed subscriber or competition entrant
- Across a selection of different magazines
- One per household or Multiple contact per site
List Quality
- 100% Fully postcoded
- Named individuals
- ABC Audited every 6 months
- Continually updated and cleaned
- Direct mail responsive
List Applications
Gardening products, plants, seeds, cooking related products, books, recipes, home furnishings, charities,
current affairs, wildlife, threatre, credit card, financial products, restaurants, travel, music,
mail order, catalogues.
Formats
- Email
- CD ROM
- Cheshire or self-adhesive labels
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